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| Performance Testing |
Along
with many online services, eCommerce too has found favour with customers due to
its convenience, multiple options, and cost effectiveness. Customers are often
confused when it comes to choosing one eCommerce store over others as each and
every store more or less looks the same with similar features and
functionalities. And among the many factors that can differentiate the leader
from the rest is its performance when there is a sudden spike in the customer
count. This is especially true during the holiday season when customers go on a
shopping spree and put the eCommerce site or app under a lot of stress.
The
sudden spike in the workload can lead the site or app to face downtime, disruption,
server issues, and downright crash resulting in a bad user experience. And if
not handled in right earnest, the bad user experience can lead users to move to
other portals or apps by completely jettisoning the former. To salvage the
situation or pre-empt such a scenario, the performance testing of
the eCommerce site or app becomes important.
What
is performance testing?
It
is testing the responsiveness, reliability and stability of a software system
when subjected to a certain threshold of workload. It checks and validates the
features and functionalities supported by the software when put under stress.
The application performance testing even tests the scalability of an
application to ensure it meets the performance criteria when needed. A performance
testing approach would include executing a range of tests such as load test,
stress test, soak test, spike test, breakpoint test, configuration test,
isolation test, and internet test.
Empirical
evidence suggests that a dip in the performance of an eCommerce site or app can
result in the following:
- Decrease in customer satisfaction
- Loss in page views
- Loss in conversions
- Abandonment of the site
Key
reasons for considering performance testing services
#1
Scalability: An
eCommerce site or app should be able to function to its optimum level for a
particular number of customers. The numbers should be decided after considering
the possible load the site or app could experience depending on the geography,
demography, range of products/services and server capacity. To ensure an
eCommerce site/app functions seamlessly without facing any latency or downtime,
it should undergo tests such as load and stress among others. These simulated
tests will give the threshold up to which the application can handle the workload
and the consequences of exceeding the same. By executing application
performance testing before deploying the site or app for actual use, the
stakeholders can ensure the features and functionalities of the software work
to their optimum. The capacity of the eCommerce software should be scalable
enough to handle the increased workload, as and when needed.
#2
Mobile optimization: The present trend among customers is to use smartphones
for carrying out eCommerce transactions. So, apart from making the eCommerce
site mobile responsive or the mobile app functional, it should be tested for
its capacity to handle peak loads. This can be done by simulating the peak load
by using a load generation software. Moreover, since a mobile works on a range
of platforms, operating systems, networks, and screen resolutions, the
challenge of testing an eCommerce app or site’s performance is immense. The performancetesting strategy should ensure the app or site does not crash under peak load
conditions.
#3
Day and service specific transactions: Certain services on the app or site
are more intensive and widespread than others. For example, customers visiting
an eCommerce site or app first carry out product searches. And only when they
are satisfied with their search, they may end up buying one. Thus, the product
search functionality should work seamlessly across browsers, devices, platforms
and networks to drive conversions. The other functionalities like add to cart,
payment gateway, and checkout should be validated for optimal performance as
well. Also, tests should be conducted to ensure the site or app performs
seamlessly on certain days of high usage (read Sundays and holidays.)
#4
Achieve ROI: The
cost of building an eCommerce site or app can only be recovered if the site or
app lives up to the expectations of the users. Although factors such as the
pricing of products or the robustness of after sales services play an important
role, the site or app should provide the best user experience. Remember, a
satisfied client will spread the word around and can potentially bring more
customers.
Conclusion
In
view of the growing competition, business stakeholders should ensure their
eCommerce sites or apps should function to their optimum. This calls for
validating the features and functionalities of the site or app in handling peak
workloads.
This
Article is originally published at Medium.com, Key
reasons for considering Performance Testing for eCommerce.


